WARNING SIGNS YOUR BUSINESS IS APPROACHING MARKET SATURATION

How do you know you’re approaching market saturation?

📌 SALES GROWTH STALLING – OR PLATEAUING

📌 YOU’VE ALREADY TAPPED THE LOW-HANGING FRUIT

📌 INCREASING MARKETING COSTS – AND LOWER CONVERSIONS

📌 COMPETITOR PROLIFERATION

📌 PRESSURE ON PRICE AND MARGINS

📌 YOUR OFFERING IS BECOMING COMMODITISED

Reaching market saturation doesn’t have to be a negative, but it does require a strategic response:

✔ EXPLORE NEW OF ADJACENT SEGMENTS

✔ INNOVATE YOUR PRODUCT OR SERVICE

✔ FOCUS ON CUSTOMER RETENTION

✔ CONSIDER VERTICAL INTEGRATION WITHIN YOUR SECTOR

✔ OR CONSOLIDATION

✔ GO EXTRA-NICHE

✔ PREPARE FOR AN EXIT

#ExitStrategy #UKBusiness #M&A