Emotion drives decision-making.
Yes, we like to think we’re more rational than we are.
But optimising your company valuation prior to an exit is more than just the numbers…
🔖 Backstory. Highlight what motivated you to start your business and the problem it solved
🔖 Differentiation. What makes you stand out from the competition?
🔖 Team. Share team stories that humanise your brand
🔖 Targeting. Understand the motivations of your potential acquirer
🔖 Medium. Where you will communicate with potential acquirers
🔖 Visualisation. Bring your growth and successes to life through major milestones
🔖 Future. Paint a vivid picture of where the company is headed. Acquirers love hope value
>> Stories shape reality. The narrative we tell ourselves and others significantly influences how your business is perceived.
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