Who better to help evolve your offer than your customers?
Because innovation is not the monopoly of your internal teams.
Customer lifecycles are becoming shorter. And what impressed your customers 3 years ago. A year ago. Even 6 months ago. Doesn’t necessarily impress them today.
It’s easy to get complacent about your solution and keep on doing things in the same way.
Unlocking growth means observing the marketplace and listening to customers. But you still need to respond and execute quickly. If you don’t, your competitors will.
And for B2B companies, one of your customers might ultimately be your acquirer.
So – remaining relevant to them (and critical to their business operations) won’t just have an impact on your company’s viability – but also on achieving a successful exit from your business.
#sme #business #exitlaunchpad #M&A #mergers #acquisitions #innovation