Many business owners build a business which won’t scale beyond a certain point and then look to exit.
But the valuation of their business then falls short of expectations and it can take another 24-48 months to reach next level growth.
Making strategic decisions from day one, will help you accelerate growth and deliver the exit you want…
→ KNOW YOUR OUTCOME. Be precise about the valuation you want and the exit you are aiming for. Only then, can you define the steps you need and the expertise who need, in order to achieve it.
→ PRIORITISE GROWTH. Sounds obvious, but it’s easy to prioritise things that fail to directly impact growth. Continually reinvest to scale the number of customers. Momentum attracts buyers.
→ EMBED ANALYTICS. You can’t scale up if you don’t measure the right metrics and can access that information at all times. This intelligence is equally important for potential acquirers.
→ SCALABLE INFRASTRUCTURE. Build out your customer acquisition infrastructure and nail your workflow automations early. Whatever you created beforehand likely won’t scale to the next level.
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